Calling Before Capital: Why Christian Entrepreneurs Build Backwards

The Green Banana That Changed Everything

My son is 7 years old, turning 8 in a few months, but he's built like a linebacker. Head and shoulders taller than everyone in his class except one girl. And he's completely independent—gets his own snacks, pours his own cereal, operates like a small human.

So the other day, we'd just come back from the grocery shop. Fresh fruit everywhere. Perfectly ripe bananas sitting right there on the counter.

I'm in my office—well, it's my bedroom slash office, right next to the everything room. You know what I mean. Dining room, living room, kitchen, all in one space.

And I hear him say, out loud, because we're pretty audible with our thoughts in this house: "I want a banana."

Great. There's a whole bunch of perfectly ripe, yellow bananas sitting right there.

Next thing I hear: "Why does the banana taste like that?"

I already know what happened.

I walk out, and sure enough—he's holding a green banana. Unripe. Hard. Bitter. The kind you're supposed to wait a few days for.

And I look at him and I say, "When have you EVER eaten a green banana?"

He looks like a deer in headlights. Like he's in trouble.

So I soften my tone. I ask, "How did it taste? Did you not see the yellow bananas sitting right there?"

Oh, he saw them.

But he wanted the new grocery stock. The shiny ones. The ones we just brought home.

Shiny object syndrome.

This Is Exactly What Most Christian Entrepreneurs Do

They chase the NEW thing—the new offer, the new platform, the new strategy—instead of stewarding what's already ripe, ready, and sitting right in front of them.

They want capital before they've clarified calling.

They want provision before they've established order.

They want the green banana because it's shiny and new, and they ignore the perfectly good fruit God already gave them.

And then they wonder why the business tastes bitter.

Why Christian Entrepreneurs Build Backwards

This is what I call Calling Before Capital.

And it's the first principle in the Biblical Business Operating Order.

Because here's what most Christian entrepreneurs do: They build backwards.

They chase money before they clarify calling. They want funding before they finish the foundation. They want the business to pay FAST—so they grab the first thing that looks profitable, even if it's not ripe yet.

And then six months later, they're pivoting. They're rebranding. They're underpricing. They're exhausted.

Because they built on the wrong foundation.

"The Lord God took the man and put him in the Garden of Eden to work it and take care of it." (Genesis 2:15)

God gave Adam WORK before He gave him provision. The garden was assigned before the fruit appeared. Work comes first. Calling comes first. Order comes first.

And THEN the provision follows.

But most entrepreneurs reverse this. They say, "Show me the money, THEN I'll commit to the work."

And that's why the business never stabilises.

PULL QUOTE: "You want capital before you've clarified calling. You want provision before you've established order. And then you wonder why the business tastes bitter."

The 3 Ways Christian Entrepreneurs Grab Green Bananas

1. They Chase Trending Offers (Not Assigned Work)

You see someone making £10K/month with a course on Instagram Reels, so you pivot your entire business to teach Reels—even though you've never made £10K/month yourself and you don't even like short-form video.

That's a green banana.

It's shiny. It's new. But it's not YOURS.

Calling isn't about what's trending. Calling is about what keeps presenting itself, whether money appears or not.

You've watched other faith-based business owners launch programmes that seem to explode overnight. You've seen the screenshots, the testimonials, the "sold out in 24 hours" posts. And you think, "Maybe that's what I should do."

So you abandon the quiet, consistent work God placed in your hands and reach for something that looks more impressive. Something that feels more like a "real business."

But here's the truth: If it requires you to become someone you're not, it's not your calling. It's someone else's ripe banana—and it's still green for you.

2. They Want Fast Cash (Before the Work Is Ready)

You launch an offer before you've tested it. Before you've clarified who it's for. Before you've even confirmed there's a problem worth solving.

You just want to make money FAST.

So you slap together a £97 course, post it on Instagram, and wonder why no one buys.

That's a green banana.

It's not ripe yet. It's not ready. But you grabbed it anyway because you needed cash NOW.

"The plans of the diligent lead to profit as surely as haste leads to poverty." (Proverbs 21:5)

Haste equals green bananas.

I've seen this pattern repeat itself in the lives of Christian women entrepreneurs over and over again. You're tired of underpricing. You're tired of giving everything away for free. You're tired of feeling like everyone else is building sustainable businesses while you're still figuring out what to sell.

So you rush. You launch before you're ready. You monetise before you've mastered.

And the business collapses under the weight of your urgency.

3. They Ignore What's Already Working (Because It's Not "Shiny" Enough)

You have a skill that people ALREADY ask you for help with.

Maybe you're good at organising systems. Maybe you're good at writing. Maybe you're good at prayer or discipleship.

People keep coming to you for this specific thing.

But you ignore it.

Because it doesn't FEEL like a business yet. It's not flashy. It's not a 6-figure funnel. It's just... the thing you do.

Get the Biblical Business Operating Order here →

So instead, you chase the shiny thing.

You try to become a Pinterest expert or a funnel strategist or a LinkedIn coach, even though no one has EVER asked you for help with that.

You ignore the ripe banana sitting right in front of you and grab the green one because it looks more impressive.

And that's why your business feels unstable.

You keep pivoting because you keep choosing offers based on what looks good from the outside, not on what God has already been building on the inside.

"Calling isn't about what's trending. Calling is about what keeps presenting itself, whether money appears or not. Stop grabbing green bananas and steward the ripe fruit God already gave you."

Download the free guide here →

How to Identify Your Calling (The Ripe Banana)

So how do you know what the ripe banana is? How do you identify calling instead of chasing capital?

Here are the 3 questions every Christian entrepreneur needs to answer:

Question 1: What Responsibility Keeps Presenting Itself, Whether Money Appears or Not?

Not what's trending. Not what's popular. What keeps SHOWING UP in your life?

What do people keep asking you for help with? What problem do you keep solving, even when you're not getting paid for it?

That's your garden. That's your assigned work.

This is the biblical principle of stewardship before scale. God doesn't call you to manage what He hasn't given you. He calls you to faithfully steward what's already in your hands.

If you're constantly being asked to help women organise their homes, their schedules, or their businesses—that's not random. If people keep coming to you for prayer, for encouragement, for clarity—that's not coincidence.

That's calling.

Question 2: What Can You Do That Doesn't Require You to Become Someone Else?

If the offer requires you to fake expertise, fake confidence, or fake a lifestyle you don't have—it's a green banana.

Calling aligns with who you already are.

You don't have to perform. You don't have to pretend. You just steward what's already there.

One of the most damaging lies in the online business world is that you need to "fake it till you make it." But that's not biblical business principles. That's deception wrapped in motivation.

"Better a little with righteousness than much gain with injustice." (Proverbs 16:8)

Your calling doesn't require you to exaggerate your results, inflate your income, or pretend you have it all together. Your calling fits you like a glove—because God designed both you AND the work.

Question 3: What Would You Still Do Even If It Took 2 Years to Make Money?

If the answer is "nothing"—you're chasing capital, not calling.

Calling endures through the waiting. Capital doesn't. This is where most Christian entrepreneurs fall apart. Because we've been taught that if it's your calling, it should be easy. If it's God's will, it should be fast. But that's not what Scripture teaches.

"There is a time for everything, and a season for every activity under the heavens." (Ecclesiastes 3:1)

Timing is not negotiable. Seasons are not optional. And sometimes, the assignment requires you to work in obscurity for longer than you'd like. The question is: Will you still show up?

"Genesis 2:15 is clear: Work comes before provision. The garden is assigned before the fruit appears. If you build on calling instead of capital, the business won't collapse."

The Biblical Business Foundation That Actually Works

Here's what I want you to do this week.

Stop grabbing green bananas.

Stop chasing the shiny new offer, the trending platform, the fast-cash strategy.

And ask yourself:

• What's the ripe banana sitting right in front of me?

• What's the work God already assigned?

• What's the skill people already ask me for help with?

• What's the problem I keep solving, whether I get paid or not?

Start there.

Because Genesis 2:15 is clear: Work comes before provision. The garden is assigned before the fruit appears.

If you build on the right foundation—if you clarify CALLING before you chase CAPITAL—the business won't collapse. It'll be stable. It'll be sustainable. It'll have peace.

This isn't about waiting passively for God to drop a business plan in your lap. It's about recognising the work He's already placed in your hands and stewarding it faithfully.

It's about trusting that the ripe fruit is better than the shiny fruit.

It's about building a faith-based business on biblical principles, not marketplace tactics.

Ready to Build on the Right Foundation?

If you're tired of pivoting, underpricing, and second-guessing every decision in your business, I've created something for you.

The Biblical Business Operating Order

This is an 8-section system that walks you through:

• Calling Before Capital – How to clarify your assigned work before you chase revenue

• Stewardship Before Scale – How to manage what you have before you chase growth

• Seed, Time, Harvest – How to endure the waiting without pivoting out of fear

• Monetisation Without Corruption – How to price with integrity, not desperation

• Plus 4 more sections and 5 implementation worksheets

It's $47. It's a complete system. No fluff. No filler. Just biblical business principles that actually stabilise your foundation.

Get the Biblical Business Operating Order here → [Click Here]

Not Ready Yet? Start Here.

If you're not ready to invest yet, I've created a free guide for you:

5 Biblical Principles Every Christian Entrepreneur Needs to Know

This guide breaks down the foundational Scriptures that will shift how you think about work, provision, timing, and stewardship in your business.

Download the free guide here → [Click Here]

Stop Eating Green Bananas

You don't need a new strategy. You don't need a new offer. You don't need to rebrand, pivot, or start over.

You need to stop reaching for what's shiny and start stewarding what's ripe. The work God gave you is enough. The assignment is already clear. The garden is already planted. Your job is to work it and take care of it. Stop eating green bananas. Start stewarding the ripe fruit God already gave you. The business you're trying to build? It's already there. You've just been reaching for the wrong thing.

Now it's time to build it right.

What's the ripe banana in YOUR business? What work keeps showing up, whether money appears or not? Drop a comment below—I'd love to hear what God is revealing to you.

Stay faithful, stay creative, and stay loyal.

With love and fire,

V.S. Beals

Writer. Watchwoman. Woman of the Word.